FirstLine Medical (Now FirstLine Benefits) Customer Service Representative Center Phone Number: 1-877-795-4521 or visit: https://firstlinebenefits.com/contact-us/ to submit an email for member account assistance.

Company Summary:

FirstLine Medical began in 2004 when they started to manage benefits for over-the-counter necessities of their members.  In 2011, they became a part of the UnitedHealth Group.

FirstLine Medical provides three (3) kinds of Over-The-Counter (OTC) Solutions.  Each of the solution will enable your members to enjoy credits that are automatically available for them to use when they need to do personal purchases for different items like over-the-counter (OTC) medications, personal care products, as well as home medical products.  The three (3) different types of solutions they have available are as follows:

  • Health Products Card
  • Over-The-Counter Essentials
  • Health Products Benefit

Importance of having over-the-counter essentials with your plan:

  • Members may order via different channels: online, over the phone, mail.  All done at the comfort of their home.
  • Free Shipping on All Products for Home Delivery
  • Health Plan Sales Support Line
  • Expert Online Customer Service Support Available

Importance of using FirstLine Medical Services:

  • Your company’s branding will be placed in all of the sales materials and member communications sent.
  • Having a good Health Products Benefit / Over-the-Counter Essentials available with your plan will enhance member retention and approval
  • Personal care products are CMS-compliant and has no cost to the members.
  • FirstLine will handle your credits and your communications to form a streamlined member experience.
  • Reporting and Metrics are available
  • FirstLine Medical will be supplying you with a vast array of products available for you.  This includes branded and generic names of the medicines they require.
  • Home delivery is more convenient as it will have no cost implication to the member.
  • FirstLine will manage all deliveries and supervise all customer service support call centers.
  • Different retailers have partnered with FirstLine to provide their members the choice to purchase their OTC products right in the store.
  • A catalog, an order form with a business reply envelope together with instructions on other ways to order, such as online and over the phone, will be sent directly to the members.

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IMPORTANT: Go directly to the site to confirm and acquire more information.

Easy-to-follow steps are provided below should you feel the need to access the login or registration page.  A brief guide is available for you so you can discover how you can send an online request for you to receive more details and aspects about their services and solutions when it comes to offering OTC items for your members.

2020 Update:

New to FirstLine?
If you are a new member for 2021, check back with us on 1/1/2021. You will be able to create your account at that time. Website to visit will be: ShopFirstLineBenefits.com

FirstLine Medical is the supplier of all their OTC products. UnitedHealthcare Insurance Company manages FirstLine Medical through its affiliate OptumRx.

B.A.M. Recommendation: “Please visit the official company website directly to verify all benefit options and details. You may also visit the link(s) provided below for more information and verification.”

Manage FirstLine Benefits (formerly FirstLine Medical) Account Login or Register Online

Current OTC Essentials Members – Log On / Sign On:

  • Go to the following webpage: https://www.otc-essentials.com/Auth/Login
  • Provide your: Username & Password
  • Click on the button titled: LOGIN

New Members – Register / Enroll: WAIT TILL 1-1-2021 to Enroll

Manage FirstLine Benefits (previously FirstLine Medical) Account Login or Register Online

Current Health Products Benefits Members – Log On / Sign On:

  • Go to the following webpage: https://www.healthproductsbenefit.com/Auth/Login
  • Provide your: Username & Password
  • Click on the button titled: LOGIN

New Members – Register / Enroll: WAIT TILL 1-1-2021 to Enroll

Manage FirstLine Benefits (originally FirstLine Medical) Account Login or Register Online

Current Health Products Card Members – Log On / Sign On:

  • Go to the following webpage: https://www.healthproductscard.com/Auth/Login?activate=y
  • Provide your: Username & Password
  • Click on the button titled: LOGIN

New Members – Register / Enroll: WAIT TILL 1-1-2021 to Enroll

Some clients they work with are as follows:

  • United Healthcare
  • Western Health Advantage
  • Health New England
  • Harvard Pilgrim Health Care
  • Aultcare’s Primetime Health Plan
  • Rocky Mountain Health Plans
  • Erickson Advantage
  • Providence Medicare Advantage Plans – a division of Providence Health Assurance
  • Signature Advantage
  • Preferred Care Partners – A UnitedHealthcare Company

Tips When Using Your Credits:

  • Only plan members may use products.
  • Only products from the catalog are covered.
  • Orders must total more than your allowance.
  • Shipping and handling is included at no extra cost.
  • Unused credits cannot be redeemed for cash.
  • Unused credits will NOT carry forward to next period or quarter.
  • If your item is not in stock, an item of similar or greater value may be substituted in your order. 

Return Policy: Due to the personal nature of the products, no returns or exchanges are allowed. If you get a damaged item, you will need to call FirstLine Medical within 30 days of your order. The phone number is provided at the beginning of this article.